🔥The warm up strategy we use at Playkit

📋 THIS WEEK'S INSIGHTS:

✅ Why posting immediately = algorithm death
✅ The 5-day warm-up strategy that works
✅ Common mistakes killing your reach
✅ Simple toolkit to start today

🎯 WHAT IS WARMING-UP?

Don't post on day 1. Ever.

New account? The algorithm needs to learn who you are first.

Think of it like walking into a party. You mingle before you sell.

Warm-up = teaching TikTok who should see your content.

Skip this step = your videos get buried.

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🕐 THE 5-DAY STRATEGY

DAYS 1-2: BECOME A LURKER

✅ Scroll 1-2 hours daily on your "For You" page
✅ Watch videos until the end (this matters!)
✅ Like content in your exact niche
✅ Follow 20 relevant accounts max

DO NOT POST ANYTHING ON DAY 1

DAYS 3-5: GET STRATEGIC

Use the search bar to search keywords and videos in your niche. You can use the date filter to sort videos by the last 3 months so you can get an idea of how people are currently talking about your niche.

An underrated hack is to actually like the comments under the videos on your fyp. This behavior mimics a real TikTok users engaging with all parts of the videos. Not just surface level interactions like viewing and liking.

✅ Target your exact audience type
✅ Fitness app? Your whole feed should basically be #FitTok content
✅ College brand? Search up videos from the top trending universities.
✅ You want your algorithm to think you’re the user type you’re trying to target.

The algorithm is watching every scroll.

💡 WHY WARMING UP WORKS

Algorithm Training

Your warm-up behavior = algorithm data. Like fitness content? TikTok learns your niche. Result: Your content reaches the RIGHT people.

Try to scroll for 10 min once a day for 1-3 days before posting your first video.

Authenticity Proof

TikTok spots fake accounts instantly. Warm-up proves you're human with natural engagement patterns. Real accounts get boosted. Fake ones get shadow-banned.

Liking comments is a underslept unlock. This mimics a real human behavior.

Organic Reach Boost

Warmed-up accounts see 25% higher initial reach. Cold accounts struggle for months.

You'll know your account is correctly warmed up when 70% of the videos on your fyp are related to your niche.

⚠️ WARM-UP KILLERS

The Spam Follower: Following 50+ accounts day 1 = red flag
The Speed Scroller: 3-second views then scroll = bad signal
The Impatient Poster: Posting within 24 hours = wasted effort

Fix: Be patient. Follow the 5-day rule religiously.

🛠️ SIMPLE TOOLKIT

Daily Warm-Up Checklist:

• [ ] Scroll 1-2 hours in your niche

• [ ] Watch 10 full videos to completion

• [ ] Like 20-30 relevant posts

• [ ] Leave 3-5 genuine comments

• [ ] Follow 5-10 accounts max

Remember: Whatever you engage with becomes your content DNA. Choose wisely.

Start your warm-up today. Your algorithm will thank you.

PS: Julia just dropped a revamped handbook, Growth Kit, that includes insights on how exactly she’s managed to generate over 50M impressions across TikTok and Reels. Premium subscribers will receive 15% off both handbooks with the code below 👇