🚀 THE SCALING SIGNAL

This Week's Newsletter Includes:

✅ The best signals to tell if you’re ready to scale UGC
✅ Access to our internal tracking tool we’ve used to gain over 500m+ views

Most brands make the same UGC scaling mistake: they find one video which hits 100K+ views and immediately think "let's get 20 more creators and scale."

Here's the thing: UGC scaling isn't about more creators. It's about proven systems.

🛠️ THE PRE SCALING PLAYBOOK

1. DOCUMENT YOUR WINNING FORMULAS

Before you hire anyone new:

• Note down your top [5-10] performing videos

• Write out the exact hook structures that worked

• Note the specific timing, transitions, and calls-to-action

• Create a literal script template creators can follow

2. START SMALL & TEST SYSTEMS

• Recruit 1-2 new creators first (not 10)

• Give them your proven templates

• Track which creators can replicate your viral formats

• Only scale with creators who prove they can follow your system

3. OPTIMIZE FOR VOLUME AND VIRALITY

• Focus on creators who can post 3x daily consistently

• Prioritize reliability over individual video performance

• Build content calendars that rotate your proven hooks

• Track aggregate performance across all creators, not individual posts

💡 KEY INSIGHT

The biggest scaling mistake? Thinking you need "better" creators.

You don't need more creative people—you need more people who can execute your already-proven creative systems.

🎯CHECKLIST - ARE YOU READY TO SCALE?

You're actually ready to scale when you can check ALL these boxes:

✅ You have 5-10 repeatable viral hooks/formats (each has hit virality 3+ times)
✅ You're hitting [10K]+ views at least once per week consistently
✅ You have at least one creator posting 15x/week (proving the format works at volume)
✅ Your comment sections show product interest ("what app is that?" "how do I do this?")
✅ Your videos are actually driving conversions (not just vanity metrics)
✅ You have budget allocated for 5-10 new creators minimum

Playkit has helped 40+ companies get 280M+ views resulting in 1M+ downloads. We help apps go viral, don’t hesitate to reachout.

📈 WHAT SCALING ACTUALLY LOOKS LIKE

Scaling = 5-10 new creators posting 3x/day from fresh accounts

This isn't about finding "better" creators—it's about systematically replicating what already works.

🎬 TACTICAL SCALING TIPS

Creator Onboarding:

• Give new creators your top [5] performing videos as reference

• Provide exact scripts, not creative briefs

• Set posting quotas, not engagement goals

Budget Allocation:

• Spend 70% on proven formats

• Reserve 30% for testing new hooks

• Pay for consistency, not just views

Success Metrics:

• Track conversion rates across all creators

• Monitor comment quality (product interest vs general engagement)

• Measure aggregate reach, not individual viral moments

The Bottom Line: Scaling isn't about finding the next viral creator. It's about turning your one successful creator into a replicable system that 10 creators can execute.

Ready to scale? Start by documenting what's already working, not hunting for what might work.

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