Study Focus App

This Weeks Newsletter includes:

• 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

• FocusTree’s TikTok strategy overview ✅

• FocusTree’s Toolkit to replicate format in minutes ✅

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

FocusTree is an app that is designed for people to block addictive phone habits by setting a temporary wall on the usage of apps for a pre-determined time. Their core TG primarily consists of students whom they help by blocking off Tik-Tok and other apps during a study session.

Interestingly, they do not publish content through their own account or even a single account. They publish content (almost everyday) through one account at least.
Let’s take a look at how they managed to gain 4.5M views on a single tik-tok, which wasn’t even posted from their account.

Here are some of their most successful videos and how they did it 👇:

🎬Control Yourself
4.7M+ Views, 750K+ Likes, 130K+ Saves

Hook: “Control Yourself”

Format: Text Overlay + Background song + App demo

Why this video worked:

• It starts with a hard metal narration of what is written on the text overlay, which is ‘Con-Trol-Your-Self’ in this case

• The song almost screams, forcing the user to increase focus on the video

• The entire app demo is completed within 7 seconds.

• It clearly displays a problem we all face and its straigh-forward solution, clearly evident by the 130K+ saves

Watch on TikTok

🎬Study with me
240K+ Views, 50K+ Likes, 5K+ Saves

Hook: "Study with me”

Format: Text Overlay + Background vlog

Why this video worked:

• The video has a very softcore approach and does not directly sell anything.

• It is more, ‘a day in the life of’ vibe (think ugc) than a ‘check this out’ one.

• The humming sets it apart from what could be popular or upbeat songs, it tricks the viewer into thinking that they are watching an actual vlog bit.

• While going after being softcore, the video is in no way unpolished, it has high aesthetic value that is simply pleasing to watch through.

🎬Best app for academic comeback
400K+ Views, 30K+ Likes, 5K+ Saves

Hook: “I just found the best app for your academic comeback this 2025 😳📚”

Format: Text Overlay + Background video

Why this video worked:

• This is a spin to the first tik-tok, the hook has been changed.

• The music has become more mellow and vibey.

• Instead of an aggressive stance of ‘control yourself’, this video takes a helping hand path that has worked in this format.

• Superb timing of hook during the exam season and the new-year comeback.

• The latter part of the tik-tok, the demo, is absolutely unchanged, goes back to demonstrate reusability of content.

Key takeaways from FocusTree’s Tik Tok Strategy: 💡

• Piggy-backing approach: Instead of building authority in the domain by creating and growing an account from scratch, they piggy-back on the authority built by other pages and people which is picking up a lot of traction in recent times.

• High-frequency posting: Focustree, with its many affiliated creators is pushing insane amounts of content per week, around 100 videos a month. Each with a different spin: hook, music, etc.

• Low production cost: They use the same product demo plugin in each of their videos, only the problem context and background music changes. This allows them to push more content than earlier planned

• Consistency in Quality: Maintaining a consistent theme and style across videos helps in building brand recognition and trust among viewers. The app subsequently registers itself as study-buddy, just because of the repeated eye-balls it gathers.

• Doubling down: Focustree has often reuploaded videos after a break of a month or so which have already worked for them in the past. Instead of chasing a new formula, FocusTree doubled down on content that worked without any innovation and got more views with incremental effort.

Format Toolkit (Premium Content)🔐

Focustree has amassed 15M+ views with a single formula of piggybacking on experts’ distribution and great repeatable short-form content. A few other things that they are doing right are:

1. Knowing what the TG wants

2. Catchy hooks

3. Supportive comments

4. Music experimentations

Toolkit info: 👇

Replicability Rating: ⭐⭐⭐⭐⭐ 5/5 Easy

Platform: TikTok, IG

App category: Focus, Study, Distraction-free, Habit Building, Productivity Apps

Asset format: Sec by sec format breakdown ⏯️, Popular songs, Popular Hooks, Upcoming influencers

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