Social Outfit Sharing App

This Weeks Newsletter includes:

• 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

• Fitdrop’s TikTok and Instagram strategy overview ✅

• Fitdrop Toolkit to replicate format in minutes ✅

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

Fitdrop is a social fashion app that turns your daily outfits into shareable moments with friends. Think BeReal meets Dress to Impress, but for daily fits. What's remarkable is that they've already amassed over 36K followers on TikTok—achieved solely through founder-led content. Their strategy centers around relatable "building in public" content, with their many viral videos hitting 2M+ views

Here are some of their most successful videos and how they did it 👇:

🎬The Burnout : 2.3M+ Views, 200K+ Likes, 50K+ Saves

Hook: “crashing out bc I wasted MONTHS building the most INSANE app 😭😭"

Format: Text Overlay

Why this video worked:

• Mentions popular apps (BeReal + DTI) for instant understanding

• Shows founder vulnerability through "wasted months" narrative

• Background shows authentic workspace/development environment

• Dramatic music matching the tone of the hook

@fitdropapp

🎬App Idea: 1.3M+ Views, 290K+ Likes, 23K+ Saves

Hook: "App idea: what if there was an app like bereal but for fitchecks?"

Format: Text Overlay

Why this video worked:

• Uses "what if" format that intrigues the viewer

• Addresses real life pain (finding clothing info)

• Background shows genuine curiousity

• Very short video with high pitch music

@fitdropapp

Interested? We’re building it :) link in IG bio to sign up for our waitlist! | #fyp #xyzbca #fitcheck #startup #fashion #appidea

🎬I AM COOKED: 830K+ Views, 130K+ Likes, 11K+ Saves

Hook: "YALL IM COOKED 😭 I spent my COLLEGE TUITION building..."

Format: Text Overlay

Why this video worked:

• High-stakes hustle story

• Clear feature breakdown

• Stressed Founder in the background

• Music complements the narrative well

@fitdropapp

pls tell me it was worth it 😭😭 #fyp #fitcheck #app #fashion #ootd #startup

Key takeaways from tryfootography 💡

• Dramatic Storytelling & Hooks One of the key success factors is the dramatic, high-stakes storytelling approach. Each video feels like a mini-movie with emotional ups and downs.

• Authenticity Sells Better Than Polish Videos shot in casual settings (bedroom/workspace) perform better than polished content. The founder's unfiltered emotions, from panic to excitement, create genuine connection.

• Leverage Familiar App Comparisons Each viral video references known apps (BeReal, Pinterest, DTI) to help viewers instantly grasp the concept. This reduces friction in understanding new features.

• Build in Public Drives Engagement Sharing the development journey, including struggles and wins, creates a narrative that viewers want to follow. The founder's transparency about using college tuition adds stakes to the story.

Format Toolkit (Premium Content)🔐

Fitdrop's viral success comes from blending authentic tech founder content with engaging storytelling. From their messy dorm room setup to perfectly timed emotional reveals about "spending college tuition," every element feels genuine yet captures attention. The founder's natural presence, combined with relatable app comparisons ("BeReal meets DTI"), transforms daily development updates into must-watch content through a mix of unpolished behind-the-scenes footage, real reactions to new features. They've created a perfect blueprint for founder-led tech content that both entertains and builds community.

Toolkit info: 👇

Replicability Rating: ⭐⭐⭐⭐⭐ 4/5 Easy

Platform: TikTok, Instagram

App category: Side Hustle, Beauty, Lifestyle, Fashion

Asset format: Sec by sec format breakdown ⏯️

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