AI Fashion App

This Weeks Newsletter includes:

• 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

• Fitted Laundry TikTok and Instagram strategy overview ✅

• Fitted Laundry Toolkit to replicate format in minutes ✅

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

Fitted Laundry is an AI-powered digital closet app that helps users organize, style, and rediscover their wardrobe. Think Pinterest meets Stitchfix, but for clothes you already own. Their rapid growth has been driven entirely through organic TikTok and Instagram content, with their founder-led videos consistently hitting 30K+ views and some reaching millions. Their strategy centers around authentic problem-solution storytelling, resulting in their top video reaching 3.5M+ views.

Here are some of their most successful videos and how they did it 👇:

🎬Using Fitted Laundry : 3.4M+ Views, 371K+ Likes, 51K+ Saves

Hook: “Day 1 of getting dressed using Fitted Laundry ”

Format: Talking to the camera + app demo

Why this video worked:

• Uses popular "Day 1 of..." TikTok format

• Shows genuine, unscripted reaction

• Demonstrates practical daily use case

• Creates intrigue for future outfit challenges

• Proves product actually works in real life

@squashbot

I love this thing so much

🎬How to use: 2M+ Views, 263K+ Likes, 95K+ Saves

Hook: “How to use the fitted closet”

Format: Talking hook + green screen video

Why this video worked:

• Educational value meets product showcase

• Shows impressive AI capabilities (auto-tagging, background removal)

• Builds credibility through detailed feature explanation

• Strong social proof ("incredibly accurate")

• Clear CTA with FOMO-triggering early access offer

@squashbot

Your offical full Fitted Closet tour and guide. Let me know if you want early access in the comments and we will make it happen ASAP! #gre... See more

🎬How to wear: 235K+ Views, 25K+ Likes, 4.8K+ Saves

Hook: “How to start wearing all your clothes”

Format: Talking hook + app demo

Why this video worked:

• Immediately hooks viewer with universal pain point

• Uses casual, Gen-Z friendly language

• Shows authentic home setting

• Perfect problem-solution story arc in 33 seconds

• Ends with clear value proposition

@squashbot

The Fitted Closet is coming out for subscription in the next couple weeks stay tuned!

Key takeaways from fitted laundry 💡

• Founder-Led Content Wins Personal storytelling from the founder creates authenticity and trust. Videos feel like advice from a friend rather than marketing content. The founder's casual appearance and setting make the content more relatable.

• Problem-First Storytelling Each video starts by addressing a universal pain point (forgotten clothes, outfit planning) before introducing the solution. This creates immediate viewer connection. Genz lingo increases the relatability.

• Show, Don't Tell Strategy Instead of making claims, videos demonstrate the actual product in use. Real-time feature demonstrations build credibility and understanding.

Format Toolkit (Premium Content)⚒️

Fitted's marketing strategy is built on three core concepts. First, it leverages relatable daily struggles every Gen Z faces—the forgotten clothes in the drawer, the morning outfit dilemma, or the frustration of a disorganized closet. Second, it showcases authentic, unpolished content; the founder appears in casual settings, often in a hoodie, making the app feel more like a friend's recommendation than a product pitch. Lastly, every video maintains engagement through constant visual changes—switching between founder talking, app interface demos, and real clothing reveals.

Toolkit info:👇

Replicability Rating: ⭐️⭐️⭐️⭐️ 4/5 Easy

Platform: TikTok, Instagram

App category: Lifestyle, Personal Care, Beauty

Asset format: Sec by sec format breakdown ⏯️

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