Feet Photos Marketplace

This Weeks Newsletter includes:

• 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

• Feetfinder’s TikTok and Instagram strategy overview ✅

• Feetfinder Toolkit to replicate format in minutes ✅

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

FeetFinder is a marketplace app that lets creators monetize feet content and they have earned over $80M till date. OnlyFans meets Etsy for feet. With over 28M views, 19K followers and 3.2M likes on TikTok, they've built their audience through clever "earning easy money" style content. Their strategy centers around videos showing everyday people turning simple feet pictures into huge income sources.

Here are some of their most successful videos and how they did it 👇:

🎬Turn $ to $$$ : 6.7M+ Views, 383K+ Likes, 63K+ Saves

Hook: "How my roommate turned her 40$ pedicure into 400$"

Format: POV Demo

Why this video worked:

• Clear value proposition in title ($40 → $400)

• Multiple scene changes maintain interest

• Perfect 12-second duration for TikTok

• Cash reveal provides strong social proof

@tryfootography

Turned her side hustle into a 9 to 5 👏👏

🎬Started as a joke: 4M+ Views, 529K+ Likes, 27K+ Saves

Hook: "When you both started doing it as a joke and now.."

Format: POV Demo

Why this video worked:

• Relatable "accidental success" narrative

• Natural progression from hobby to income

• Authentic friendship dynamic makes it fun

• Short 10-second video

@tryfootography

Now we dont go a day without posting 🤭🤭

🎬Rather Be Tired Than Broke: 6.8M+ Views, 700K+ Likes, 131K+ Saves

Hook: "POV you realized you'd rather be tired than broke"

Format: POV Demo

Why this video worked:

• Immediately hooks viewer with universal pain point

• Trending song related to money and impulse purchases

• Realistic car setup

• Language resonates with Gen-Z mindset

• Shows easy with income potential

@tryfootography

Cant hurt to try a side hustle that actually works 😳😳

Key takeaways from tryfootography 💡

• The Power of POV Transformation Their most viral format shows clear value transformation through personal perspective. Videos consistently showcase the journey from skeptic to success story.

• Lifestyle-First Marketing Leading with comfort and work-life balance before revealing income potential creates stronger emotional connection. The "rather be tired than broke" narrative particularly resonates with their target demographic.

• Platform-Perfect Timing Videos maintain 9-12 second duration sweet spot, maximizing TikTok's algorithm preferences while keeping viewer attention through multiple scene changes.

Content Repurposing Strategy 🔄

TryFootography has mastered the art of content recycling. Their viral strategy includes:

• Reusing successful video clips with different captions

• Mixing and matching proven scenes in new combinations

• Testing multiple hooks with the same visual content

• Maintaining consistent visual style while varying narratives

For example:

• The money fan clip appears in both "Started as a Joke" and "Rather Be Tired" videos

• Website navigation scenes are reused with different captions

• Similar pedicure setup shots are repurposed across multiple videos

• Money counting scenes are recycled with new hooks

This approach allows them to:

1. Test which captions resonate most with audience

2. Maximize content efficiency

3. Maintain consistent posting schedule

4. Identify most engaging video elements

Also achieving:

• 40% reduction in content creation time

• 2-3x more posts from same footage

• Consistent visual branding

• Rapid hook testing capability

Format Toolkit (Premium Content)🔐

TryFootography's marketing strategy is built on three core concepts. First, it leverages the universal desire for passive income through relatable POV content—turning everyday pedicures into significant earnings. Second, it maintains authenticity by showing real people in casual settings, often filming in shops or at home, making the opportunity feel accessible rather than a polished business pitch. Lastly, every video maintains engagement through a proven sequence—starting with a relatable hook, showing the process, and ending with a satisfying money reveal.

Toolkit info: 👇

Replicability Rating: ⭐⭐⭐⭐⭐ 5/5 Easy

Platform: TikTok, Instagram

App category: Side Hustle, Finance, Beauty, Lifestyle, Fashion

Asset format: Sec by sec format breakdown ⏯️

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