POV: Disposable Camera Events:📈2.3M+ Views, 177K+ Likes, 25.6K+ Saves

How this team is using Midjourney images to generate millions of views a month on social media

We've reached a point in social media marketing where influencers and creators are no longer essential for producing engaging content. The space is evolving quickly, and this photo app is proof that focusing on a niche audience and delivering a clear value proposition can lead to explosive growth. Here's the story of how this app is using AI-generated images to target Star Wars fanatics and drive $200K in MRR.

Background 📓

POV: Disposable Camera Events' founders set out to create an app that lets users capture the unique perspectives of every guest at an event, with a twist—the photos remain hidden until the next day. Leveraging App Clips on iOS and Instant Apps on Android, guests can instantly access the app by scanning a QR code, without needing to download anything. Since launch, they've ranked 74th in the App Store's Free Apps and 85th in the Photo and Video category, all driven by an AI-generated content strategy. They manage over a dozen niche-focused accounts, all following this same successful playbook

Here are some of their most successful videos and how they did it 👇:

🎬 GEEKIEST things: 1.5M+ Views, 104.6K+ Likes, 15K+ Shares

Hook: “the GEEKIEST things my jedi husband did at our wedding🤓”

Format: Slideshow + caption overlay + Star Wars songs

Why this video worked:

• Writing in first person POV

• Using Midjourney to create photorealistic images

• Hook language targets a niche demographic = geeks

• Hook drives curiosity to keep watching

🎬 Nerdiest things my husband insisted: 811K+ Views, 51K Likes, 8K+ Shares

Hook: “the NERDIEST things my husband insisted we featured at our wedding that our guest STILL talk about 🤣🤓”

Format: Slideshow + caption overlay + Star Wars songs

Why this video worked:

• Captivating imagery

• Letter capitalization = emphasis on key words

• Personal story creates relatability = “my nerdy husband”

• CTA is shown within the first 8 slides

Key takeaways from POV 💡

• Tap into Niche Communities
  Target specific demographics (e.g., geeks) to foster connection and boost engagement.

• Use Curiosity-Driven Hooks
  Phrases that spark curiosity keep viewers engaged and watching longer.

• Leverage Personal Storytelling
  First-person narratives build authenticity and emotional connections with the audience.

What you can replicate from this format 💰

• Figure out who your target audience is, now niche down even more.

  If you’re a AI note taking app you’re not just targeting student. Target students who hate math, or students who are dyslexic.

• Create engaging imagery with Midjourney

  Use as many real photos as possible from sources like Google and Pinterest, but for anything that needs to be custom to tie into your story, use Midjourney.

• Use typos and capitalization to create intrigue in your hooks

  Emphasizing key words that your target audience uses can be a great way to call attention or get them engaged.

• Sounds can make or break your video

  When selecting sounds to use for your slideshow make sure it fits the vibe of your audience and concept.

Want a step by step breakdown tutorial how to recreate this format? 🔥 

Earlier this week, we shared a guide with exact prompts to produce photorealistic images and a video tutorial on how to use Midjourney and TikTok editor to quickly create videos like this. Get access to today to start using this strategy immediately.

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That’s all I got for this one. If you have any other viral consumer products you want me to break down my DM’s are always open.

Cheers!

Nick 🤝