AI Messenger App

This Weeks Newsletter includes:

• Daze Chat TikTok strategy overview ✅

• Daze Chat Toolkit to replicate format in minutes ✅

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

Daze Chat is a freestyle messaging tool that lets you customize your messages to express exactly how you feel. Think collage tool meets iMessage. You can read the TechCrunch article here. What’s remarkable is that they haven't even launched yet, yet they've already amassed over 156K signups on their waitlist—achieved solely through organic growth on TikTok and Reels. Their strategy centers around using app demos as the main content piece. By leveraging the RizzGPT and Astra's iMessage conversation format, they’ve added their unique twist, resulting in their most popular video surpassing 8M views.

Here are some of their most successful videos and how they did it 👇:

🎬Troll on the next stop: 8M+ Views, 495K+ Likes, 67K+ Saves

Hook: “helllooooo”

Format: 2x app demo + background video

Why this video worked:

• High level story of romantic conversation

• 2x speed creates constant engagement

• Uses targeted audience lingo = gen z slang

• Lots of viral interaction moments embedded in app

@daze.chat

Theres a troll on the next stop… #collage #drawing #textingmycrush #creative #brat #relationshipadvice #chat

🎬Troll on the next stop: 8M+ Views, 495K+ Likes, 67K+ Saves

Hook: “hi hi hi hi”

Format: 2x app demo + background video

Why this video worked:

• Plays on Astra App text message format

• Demos the product by showing a use case

• Music track matches video vibe = romantic

• Video caption is a CTA to join the waitlist

@daze.chat

We’re giving the iOS beta to the first 5 people that repost this video onto their instagram story! #collage #creative #textingmycrush #cut... See more

Key takeaways from daze chat 💡

• If your app has an embedded viral interaction use that
  It’s clear that they wanted a simple, scalable market strategy that would at the same time deliver their value prop. This format checked off all of those boxes.

• Don’t reinvent the wheel
  This strategy seems to be an iteration of the Astra strategy where you use an iMessage conversation between two individuals to create a romantic story. This format was traditionally used for mental health apps but they realized that exact format could be used here.

• Its amazing what 2x speed & using trending sounds can accomplish
  Making an app demo 2x speed is a simple way to make your app demo 10x more intriguing. Pair that with a catchy hook and a trending song and watch your app explode. Superlocal is another app that uses this same strategy for their marketing campaign.

Format Toolkit (Premium Content)⚒️

Daze's marketing strategy is built on three core concepts. First, it taps into familiar, relatable conversations Gen Z have daily—like shooting your shot with a crush, sending a good morning text, or sharing a sad romance story. Second, it incorporates Gen Z language; to replicate their conversations authentically, the content must feel real. The closer it is to genuine dialogue, the more likely it is to resonate with viewers. Lastly, every aspect of the video should maintain constant motion to keep engagement high.

Toolkit info:👇

Replicability Rating: ⭐️⭐️⭐️⭐️⭐️ 5/5 Easy

Song list: 10 trending songs for Oct

Platform: TikTok

App category: Relationship apps, Mental health apps, Rizz apps, Messenger apps

Asset format: CapCut template + video library

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