Autopilot: 📈400M+ Views, 2.1M Likes, 1M+ downloads

How this founder is leveraging content across different channels to grow his investing app.

One mistake many founders make is focusing solely on content creation without considering the entire funnel that drives virality. While the content itself matters, the setup of the account plays a crucial role too. Most simply create a TikTok account for their app’s brand and call it a day—but that’s rarely enough. Success often requires creativity and strategy, and Autopilot is a perfect case study. This investing app has driven over $300M in user investments by leveraging multiple social accounts.

Background 📓

Chris Josephs couldn’t help but wonder how politicians consistently get richer with insights that seem out of reach for everyday people. Realizing that these politicians often have insider access to market information, Chris saw an opportunity to democratize that advantage. He launched Autopilot, an investing platform that lets users mimic the trades of the wealthiest individuals. With the investing space saturated on social media, Chris knew he needed a unique approach. His solution? Creating spoof accounts of various politicians to share their trades in a simple, engaging format.

Here’s how Autopilot leveraged multiple media platforms and maximized content repurposing to fuel explosive app growth 👇:

🎬 Nancy Pelosi up $10M: 3.3M Views, 32K Likes, 3.6K Shares

Hook: “We are so back. According to QuiverQuant, Nancy Pelosi has made $10M in the stock market just this week.”

Format: Twitter post with hook → “we are so back”

Why this content worked:

• Uses prominent figure in investing as bait

• Engaging story + value

• Provides insights into how ridiculous the OG problem is

• Posts from parody political account: @PelosiTracker

🎬 Up $10,000,000: 131K Views, 2.4K Likes, 1.1K Shares

Hook: “This is insane” and “Up $10,000,000 or 44x yearly salary in one week”

Format: Green screen + caption overlay

Why this video worked:

• Large number, graphs, and charts are great hooks.

• Uses controversial figure as green screen

• Posting from a different insta account: @Politicantradetracker

• Multiple hooks within first 3 seconds

🎬 Politician responding: 68.4K Views, 1.9K Likes, 26 Shares

Hook: “Wow! A politician actually responded 🙈”

Format: Tweet screenshots + carousel

Why this video worked:

• Reused content that was already doing well on Twitter

• Theatrical music track to match vibe

• Posting from personal TikTok account to drive multiple funnels: @chrisJosephs

Key takeaways from Autopilot 💡

• Try multiple platforms.

  Just because your content isn’t popping off on one platform doesn’t mean your content isn’t valuable. You maybe just haven’t hit the right audience.

• Maximize content.

  Once they figured out a style that worked for them they cross pollinated that content across different platforms for even more reach.

• Hooks are the same no matter what platform you’re on.

  Making engaging content follows the same formula no matter the medium. Hook → Value → CTA

What you can replicate from this format 💰

• Figure out your apps pillars.

  What are your main value props from your app. Format your videos around those key aspects that make them special.

• Try multiple accounts using different angles.

  If you’re a AI note taker app try creating an account around Best productivity tools on the market and highlight your app there.

• You can have multiple hooks within your first 3 seconds.

  Many videos will have their text overlay be one hook and then the first couple of words they say be the second hook. The faster you can instill value the higher the chances they stay.
  

Know a founder that could use some help creating content? Feel free to share!

That’s all I got for this one. If you have any other viral consumer products you want me to break down my DM’s are always open.

Cheers!

Nick 🤝