AIApply app

This Weeks Newsletter includes:

• 🚨Update: New URL for newsletter is now Playkit.xyz/newsletter 

• AIApply’s TikTok strategy + Toolkit overview ✅

• Are you running your own UGC campaigns with multiple creators? We created a software to track all of our 150+ creators. Out now to the public here.

• Exclusive access to 10K MRR handbook. If you’ve been looking to understand the basics of social media & figure out the right strategy to grow your consumer app to 10K MRR organically this is a must read ✅

• + discount code for premium subscribers ✅

Strategy Overview 📚

AIApply is an AI-powered platform designed to streamline your job search process. It offers tools like an AI Resume Builder, AI Cover Letter Generator, Auto-Apply feature, and AI Interview Practice to enhance your applications and interview preparedness.

By automating these tasks, AIApply aims to increase your chances of securing employment efficiently.

They have recently exploded on tiktok and contrary to the recent accounts we have covered, they have invested in growing their own account and most viral videos are from their own uploads.

Here are some of their most successful videos and how they did it 👇:

🎬 Job Market is cooked
7.3M+ Views, 130k+ Likes, 12K+ Saves

Hook: Job marker is cooked

Format: Text Overlay + Background video of the product in action

Why this video worked:

• A very bizarre start of the video which starts with spraying lotion on hands, capturing viewer’s attention.

• Single shot tiktok without any cuts or transformations, but still keeps the user engaged, by changing subject of focus.

• Surprise element of cheating on an interview by using the app.

• The video till the end does not answer why lotion was put on the camera, making the user see the video again. The above point is resonated in the comments section.

@aiapply.co

Replying to @princess why she do that tho?! 🫣🤣 #fypageee

🎬 This generation has 0 f**k’s to give
3.4M+ Views, 51K+ Likes,8K+ Saves

Hook: This generation has 0 f**k’s to give

Format: Text overlay commentary + Background skit

Why this video worked:

• Great hook capture, the bizarre act of covering the camera, with makeup this time clubbed with the text overlay “Generation has 0 f**k’s…”.

• The live commentary displayed through text overlay works very well with the pov shot of the friend.

• Accurate and super brief depiction of product offering.

@aiapply.co

Is the job market cooked? This is a WHOLE new level of smart 😭🫢🤣 #fypageee #jobsearch

🎬 War is over
1.6M+ Views, 25K+ Likes, 3K+ Saves

Hook: War is over, (I finally got a job offer cause I used AI better than the company could)

Format: Text overlay + Product demo + Human Reaction

Why this video worked:

• This was an experiment that was well paid off, there was no major hook or retention agent, just a quick tiktok.

• Good use of background music which held the viewer

• The demo of the product is very well portrayed and the promise made is super crisp and clear.

@aiapply.co

It’s called a lil something something like AI Apply 😏 #jobsearch #greenscreen

Key takeaways from AIApply’s TikTok Strategy: 💡

• If it works, use it again: Do you have a recent viral tiktok, well use it again then. This might seem like a no brainer, but sometimes, account managers do not want to copy their own content again for brand sanctity, but also because it feels like a wrong shortcut, but it works and AIApply is a good example of the same. Tweak it slightly if you want to, but post similar content within a week.

• Be clear in your offering: AIApply was super clear in their offering through product demos and hook promises. Most their text overlay hooks revolved around ‘I got a job’ which is their central promise and the product demos showed their product features in action which worked wonders for them. Being super clear also echoes the content with the correct audience.

• Add in easter eggs for engagement: Once you’ve hooked the viewer, there is room for some fluff and mystery. For example, the lotion trick forces the viewer to focus on the video and try to understand what the point of doing that was. Doing this resulted in a ton of engagement which boosted the video and helped it go viral.

• Consistent Character: All the tiktoks are made just by one creator on the team of AIApply. This establishes deep relations and trust between the brand and the viewer as their product has a recurring usage with the client and not a one time one hence, 1 creator → better trust → long term relationship.

Format Toolkit (Premium Content)🔐

AIApply has amassed 20M+ views in different markets by following this rulebook

1. Re-purposing and posting viral formats.

2. Growing own account rather than relying on outside distribution.

3. Short content with crisp product demos

4. Uniform creator across different tiktoks

Toolkit info: 👇

Replicability Rating: ⭐⭐⭐⭐⭐ 4/5 Easy

Platform: TikTok

App category: Job hacks, Resume helper, Interview helper

Asset format: Sec by sec format breakdown ⏯️, Popular songs, Popular Hooks, Upcoming influencers

Subscribe to Premium