This AI baby generator is making 100K MRR and created a new trend on TikTok

Wouldn't it be cool to be able to look into the future and see what your kid would look like? This is exactly what a Turkish-based company created with AI Baby Generator. According to Sensor Tower, last month they hit 200K downloads and an MRR of 100K. This is a perfect example of how a novel idea paired with a genius TikTok strategy can be the perfect recipe for success.

Background 📓

There wasn't much information available about the developers, except that they are a Turkish-based digital services company called Wowoo Dijital Hizmetler Limited Sirketi. They have previously found success with a couple of other AI lifestyle apps, including an AI keyboard assistant and an AI art generator. Their current venture, an AI baby generator, predicts what your baby will look like based on any partner's photo you upload. Their strategy targets women in their mid to late 20s who are curious about how cute their babies will look with their potential life partners. Due to the viral nature of this app, it has quickly become a popular trend among TikTok creators who want to show the world how cute their babies turned out.

Here are some of their most successful videos and how they did it 👇:

🎬 Me and my bf future baby: 3.5M Views, 14.2K Likes, 500 Shares

Hook: “nah I don’t wanna know what me and my bf baby will look like”

Format: Selfie POV + app demo timelapse

Why this video worked:.

• Reverse physcology text on screen

• Lip syncing text on screen: popular hook

• Trending sound

• Fast app demo with lots of cuts

🎬 My celebrity crush: 880K Views, 7.5K Likes, 56 Shares

Hook: “My biggest crush 😍”

Format: Screenshot zoom in + clips of app demo

Why this video worked:.

• Quick cuts (~ every 2 second)

• Trending celebrity

• Controversial action: kinda weird to do this?

• Feeds into intrusive thoughts

🎬 Rolling stitch: 395K Views, 4.5K Likes, 200 Shares

Hook: [unrelated stitched video of guy rolling off a stretcher]

Format: Stitch video + selfie

Why this video worked:

• Viral stitching trend = easy way to hook users (proven viral videos with embedded hooks)

• Ridiculously hilarious: unrelated video mixed with a baby generator app.

• Video is less then 15 seconds.

Key takeaways from AI baby generator 💡

• Feeding on intrusive thoughts.

  They know exactly how their target users think and use that to create engaging video concepts.

• On top of trending celebrities.

  It helps to know what what celebrities are going viral. Check out music artist, Netflix shows, or Instagram influencers.

• Niche downed target audience.

  You can clearly tell that their main demo target are girls in their late 20’s that have a bf that wants to have kids.

What you can replicate from this format 💰

• Link syncing + text format.

  Popular trend that consists of: Lip reading + text on screen + 2x video speed + trending instrumental sound.

• Sticking format.

  To finds the best type of videos to stitch you can either search #stitchthis on TikTok or search up a viral video you’ve seen ie: “stretcher falls over” and then scroll down on that video to see related videos you can use.

• Quick app demo cuts.

  The more cuts you have the more hooks you have to engage your users. Try to either do a Timelapse or keeps your cuts shorter than 2 seconds.

Know a founder that could use some help creating content? Feel free to share!

That’s all I got for this one. If you have any other viral consumer products you want me to break down my DM’s are always open.

Cheers!

Nick 🤝