After producing 20,000+ TikToks, here are 5 things I wish every brand knew.

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This Week's Newsletter Includes:

✅ 5 non obvious insights after analyzing 20K+ videos
✅ The psychology behind comment-driven conversions
✅ Strategic framework: Engineering communities vs. chasing viral moments
✅ Access to our internal tracking tool we’ve used to gain over 100m+ views

After analyzing over 20,000 TikTok videos, here are the insights that completely changed how I think about the platform 👇

1. 😤 This Facial Expression Just Broke TikTok (And It's Not What You Think)

Plot twist: the shocked face is officially dead 💀

Here's what's actually crushing it right now:

Average views by facial expression:

• 😤 Annoyed: 1.1M views

• 🤔 Confused: 416K views

• 😱 Shocked: 260K views

Why? Users are completely over fake surprise reactions. We've seen the 😱 face a million times and our brains just scroll past it now. But that slightly annoyed, "are you serious right now?" expression? That hits different. It feels real, relatable, and honestly... more human.

Think about it—when was the last time you were genuinely shocked by something on TikTok vs. mildly irritated by everyday stuff? Exactly.

🎬 Action: Test the same content with different expressions. Next time you're reacting to something, try looking slightly annoyed or frustrated instead of shocked. Your views will thank you.

2. 🚨 20M Views But Still Failed

I was analyzing this popular creator's content and found something wild: their tiktok video hit 20M+ views but only generated 1,000 app downloads 📉

The video was absolutely perfect. Great hook, solid content, massive reach. So what went wrong?

No call-to-action. The entire video went viral but they never told people what to do next. They built a 15K follower account but completely missed the conversion opportunity 🤦‍♂️

It's the classic mistake: amazing content, zero direction. 20 million people saw their app but had no idea they were supposed to download it.

🎯 Action: Always include a CTA within your video maybe as early as possible. "Link in bio," "Download now," "Try this app"—something.

💡 Bonus tip: If you can get people to comment your app name without actually saying it in the video, that's even better. Comments = engagement signals to the algorithm. Try teasing what the app does and let people guess in the comments 🧠

3. 🎰 New to TikTok? Don't Waste Your Best Content on One Shot

Just starting out and created what you think could be your first viral video? Here's what most beginners get wrong 👇

They post their best content once, on one account, and pray it works. If it doesn't blow up, they think the content sucks and move on.

But here's the reality: that video might actually be fire 🔥 The problem is you only gave it one chance.

When you're brand new to TikTok, you have a massive advantage: you can create multiple accounts. Each new account gets that "beginner's boost" on their first post.

So instead of posting your potential banger once, create 3-4 new accounts and post that same exact video as each account's debut post.

Same content, multiple algorithmic boosts. If the video is actually good, at least one of those accounts will catch fire and you'll know you've got a winning formula.

🎯 Action for beginners: Got a video you're excited about? Don't just post it once. Create 3-4 accounts and post that same video as each account's first post. You're basically getting multiple shots at catching the algorithm's attention with your best content.

4. 🤖 Act Like a Bot, Get Treated Like a Bot

If you only open TikTok to dump content and immediately close the app, the algorithm is onto you 👀

TikTok's AI is insanely good at detecting authentic vs. robotic usage patterns. Creators who engage naturally (watching videos, commenting, staying active) see significantly better distribution for their own content.

It's like showing up to a party, shouting your pitch, and leaving immediately. Nobody wants to help that person.

📱 Action: Spend 10-15 minutes scrolling and engaging before posting. Like some videos, leave comments, watch full videos. Make TikTok think you're a real user, not just a content-dumping machine.

🎯 Bottom line: The platform rewards authentic behavior, strategic expressions, and search-driven content. Most creators are doing the exact opposite of what actually works 🤷‍♂️

Tracker provides features such as comment tracking and view tracking, making it easier than ever to grow online. We built Trackr for ourselves and want to share access to our internal tracking tool we’ve used to gain over 100m+ views. Take the next step in your growth today!

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